healinghwa.blogg.se - Nir eyal books

What would be possible if you followed through on your best intentions? What could you accomplish if you knew how to improve concentration and overcome distractions? What if you had the power to stay focused and become “indistractable?” At home, screens get in the way of quality time with your family.Īnother day goes by and, once again, your most important personal and professional goals are put on hold. Later, as you attempt to get back to work, a colleague taps you on the shoulder to chat.

Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning.Actionable steps for building products people love.

Practical insights to create user habits that stick.

Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. He wrote the book he wished had been available to him as a start-up founder-not abstract theory, but a how-to guide for building better products. Hooked is based on Eyal’s years of research, consulting, and practical experience. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Nir Eyal answers these questions (and many more) by explaining the Hooked Model-a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?